When Ulta Beauty, the largest beauty products retailer in the U.S. wanted to provide more customized marketing as well as a personalized ecommerce experience for customers, it chose the SAS customer data platform (CDP). According to Kelly Mahoney, vice president of customer marketing, the big challenge was finding a CDP platform that could couple data, analytics and campaign activation. "SAS enables us to unlock data quicker, integrate new data and leverage it in a campaign," she explained. The results? Record growth in sales since they implemented SAS CDP, with retention levels their highest ever, said Mahoney. Get the inside story on Ulta Beauty's amazing success in personalizing customer marketing in this case study video.

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